STEPS ON HOW TO MAKE EFFECTIVE FB ADS.
Step 1:
First go to the Fb page, click ‘Manage Ads’. For those who do not have a Fb page can create now. Follow the tutorial How to Create a Facebook Fb Page here.
Step 2:
Next, click the ‘Create’ button to create Fb Ads.
Step 3:
To create ads through Ads Manager you can use the ‘ads creation tool’ as a guide to create ads to Facebook, Instagram, Messenger or Audience Network.
There are 2 ways to create Fb ads in Ads Manager:
1. ‘Guided creation’: If through this option, you will be taught step by step until the ad campaign is set up.
– Choose this method if you are new to Facebook FB Ads.
2. ‘Quick creation’: If you use this option, you can create an ad campaign, create ad sets and set any ads later.
– Choose this method if you are familiar and skilled at FB Ads before.
Not a problem using any means whatsoever. The ultimate goal remains the same, which is to create Fb Ads.
In this case, I chose ‘Select Quick Creation’. If you have no experience, you can follow this step by step.
When you are used to practicing this method, you will be good at creating FB Ads by yourself.
Step 4:
Fill in the name of the campaign you want to name. The name of the campaign you are placing is for guidance and reference only. You can rename or rename this later.
Step 5:
Before creating FB Ads you need to know what kind of campaign to do.
If you want to increase the likes on the page, you can select ‘Page Likes’, if you want your video to be seen by many people, you can select ‘Video Views’ and so on.
Considering the purpose of the FB Ads campaign this time to boost ad posts, so the ‘Campaign objective’ column has been changed to ‘Post Engagement’.
For information, each campaign purpose will have a slight difference on the ad settings. This chapter is a bit technical. I will cover it in a future post.
Returning to the original topic, please select the ‘Post Engagement’ campaign.
Step 6:
Fill in your budget in the ‘Daily budget’ column. For a start, it is suggested that for each campaign, the budget allocated for a day is RM10 or less than RM30.
If your ads are effective, this value can be increased later. Depending on the situation.
Why do I recommend a value as low as RM10 per campaign? The reason is, if you put RM100 per campaign, Facebook is famous for its land leeches. Ops sorry. Facebook will spend the value of that budget.
The advertisement is still new, I don’t know if it will be effective or not, all the money has to be swallowed and burnt just like that.
Another reason is the RM10 budget which is set only for one set of ads. If you have 3 ad sets in each campaign, your daily budget is already 3 x RM10 = RM30.
For ad sets, the maximum number proposed does not exceed 5 ad sets for each campaign. If you want to make a lot of ad sets, it is better to create a new campaign.
For example, if you want to create 10 ad sets, you can run FB ads for 2 campaigns simultaneously. From here, indirectly, a campaign called ‘split test’ took place.
Suppose the first campaign is campaign A and the second campaign is B. You can run these campaigns simultaneously to see which campaigns are more effective.
If at the same time campaign A gets less response, you can immediately stop the campaign and vice versa.
When both are still ineffective, it is better to create a new campaign.
Step 7:
Fill in when the campaign will start and will end. You can also ignore this field and click ‘Don’t schedule end date. Run as ongoing ’.
Where when you click this setting, the ad will always run as long as it is not closed (off/pause) manually.
For other settings that are not told, you can ignore because it does not affect the Fb ads that are to be created.
Step 8:
Select the ‘Malaysia’ location and set your target age. I put the age between 25-35 years where this age is one of the most active socializing on the Facebook page and the purchasing power is also quite large.
If your product is for men, select the gender ‘Men’ and instead click ‘Women’ for women.
Step 9:
Choose where your ad will appear. For this setting you can use ‘Automatic placements’ or ‘Manual placements’.
For the automatic option, Facebook will blast the created ads to a relevant audience based on your budget.
If it’s manual, you can choose which place you feel is suitable for you to blast the ad.
In this case I chose to manually to more specific the targeted audience of this ad.
Step 10:
There are several advertising platforms that can be used. You can choose either on Facebook, Instagram, Messenger or Audience Network.
For the ad this time I only focus on the Facebook platform. So click Facebook and untick another platform.
Step 11:
After selecting the platform to be used, the ad can be further specified where the ad will appear. The target audience will be smaller and focus on a specific room only.
It can be in the ‘Feeds’, ‘Stories’, ‘In-stream,‘ Search ’,‘ Messages ’,‘ In-article ’or‘ Apps and sites ’columns.
For image ads, the ‘Feeds’ display space is more appropriate. For video ads, it’s best to choose the ‘In-stream’ category.
Since this time the ad is a picture ad, select the ‘Facebook News Feed’ column to continue how to create FB ads effectively
Step 12:
To optimize FB ads can be set to ‘Post Engagement’. Given that the purpose of the ad this time is to bring the audience engage (engage) in your post, this option is very appropriate.
Then set it to ‘Impression’ where the cost of advertising will only be charged when there is an impression on your post.
In other setting fields can be ignored because the effect on the ads will not be so great.
Step 13:
After all these steps are set, make sure the ‘Potential reach’ achieved shows a number below 1 million people.
From the author’s experience, a number of under 1 million people are among the relevant targeted audience.
When the potential reach is too large, ads become untargeted and less effective.
The potential reach of this audience can be reduced in several ways.
1. Location: In the location setting at the beginning, after selecting the country of Malaysia, you can reduce the audience by ‘exclude’ states such as Sabah and Sarawak.
This is because the majority of the audience in the state is mixed with audiences from Filipinos and Indonesians in the nearby state borders (the majority can speak Malay).
In general, this audience is not the desired quality audience. Most of them will engage with the post happily and have an impact in terms of advertising costs and close sales later.
You can also ‘include’ to the appropriate state or district location.
2. Detailed targeting: In this column you can narrow the scope of your audience by placing any relevant interest.
For example, if you sell hijabs or women’s accessories, you can put interest in the page ‘Siti Nurhaliza’, ‘Neelofa’ and the like. If you sell budu, the target is the interest of the state of ‘Kelantan’.
In this way, potential reach becomes less and more targeted.
Someone must be wondering where to find this setting, right? You can go to the age and gender settings section, the ‘Detailed targeting’ setting is right below it.
3. Languages: By default, the majority of Facebook users use the page display in English (UK/US). To narrow the scope of the targeted audience, you can specify to users who use the Malay language on Facebook only.
4. Connections: At the bottom of the ‘languages’ setting can be seen the ‘connections’ setting. You can use this setting to further reduce the audience size. But, for starters, it is recommended to just ignore this setting. This is because the effect on the ads made is very minimal.
Step 14:
For the next step, click ‘Change post’ and select the post you want to advertise (you can ignore other settings).
If you want to double check the ads that have been set earlier. You can press ads flow at the top of this display.
For example, for this campaign it is called ‘Business Idea, for the Ad set I call it‘ Random target ’and for the first Ad sets I call it‘ Business Idea ads set ’. If there are many ad sets will be displayed once here.
While on the right side of the page display, you can see how your ad will be shown to the audience. Please take a look at the ‘Ad preview’ section.
Once everything is done and satisfied, click the green ‘Publish’ button on the bottom right for you to publish FB Ads
.
how to create fb ads effectively
Step 15:
After you publish the ad, the ad will be submitted to Facebook for the review process.
To check whether the ad passed or not, click the 3 ‘Ads Manager’ lines in the upper left once. Then, click ‘Ads Manager.’
Step 16:
If Fb ads have been approved by Facebook, the green status of ‘Active’ can be seen or ‘In-review’ if it has not yet been approved.
On the other hand, if a red status with ‘not approved’ is displayed, it indicates that your ad has a problem.
Usually problematic ads will not be approved and FB will notify why it happened as a reference.
It is possible that factors such as inappropriate posts or selling prohibited items as in Facebook’s terms and conditions are the cause.
